A Problem Associated with Internet Advertising Is That the Audience

question 21

Multiple Choice

A problem associated with Internet advertising is that the audience controls the exposure,so viewers are able to avoid unwanted ads.Which of the following is the BEST response to this criticism?

• A) Internet advertising allows target audiences to learn more about products that interest them.
• B) Exposure control is a problem associated with all media types.
• C) The ability to avoid unwanted ads is an important aspect of privacy.
• D) Audiences can be forced to watch the entire message using technology.
• E) Internet advertising is too new to evaluate its effectiveness.

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Definitions:

Negative

Denotes a detrimental or undesirable outcome, perception, or characteristic that can affect morale, productivity, and overall performance in various contexts.

Biases

Prejudices or inclinations that affect one’s judgment or decision-making process, often in an unfair way.

Low Risk

A classification indicating a lesser chance of loss, harm, or failure, often used in finance, health, and safety assessments.

Decision Making

The procedure of decision-making involves pinpointing a choice, accumulating information, and considering various alternatives.