The Ultimate Objective of Any Promotion Is to Increase Sales

question 56

True/False

The ultimate objective of any promotion is to increase sales.

Identify and describe different components of a merchandise purchases budget.

Calculate budgeted material needs and understand raw material inventory management.

Calculate budgeted purchases based on sales and inventory requirements.

Understand factors influencing the preparation of a sales budget.

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Definitions:

Parent Entity

A company that has control, directly or indirectly, over other companies or subsidiaries.

Control

The ability to control the economic and functional strategies of an organization in order to gain advantages from its operations.

Financial Policies

Guidelines, rules, and procedures created by a company to govern its actions in the financial market, including investment, allocation, spending, and financing activities.

Operating Policies

Guidelines and protocols established by a company to govern its day-to-day operational activities and decisions.