Which of the Following Describes Two of the Primary Objectives

question 45

Multiple Choice

Which of the following describes two of the primary objectives of promotion?

• A) positioning and communicating information
• B) positioning and developing new uses for products
• C) developing new uses for products and communicating information
• D) adding value to a product and eliminating competition
• E) controlling sales volume and eliminating competition

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Definitions:

Markup

The amount added to the cost price of goods to cover overhead and profit, determining the selling price of the product.

Selling Price

The cost at which an item is offered to buyers in the marketplace.

Manufacturing Costs

Expenses directly related to the production of goods, including raw materials, labor, and factory overhead.

Overhead Applied

is the amount of manufacturing overhead cost allocated to each product or job, based on a predetermined overhead rate.