Which of the Following,if True,would Weaken the Argument for Shifting

question 77

Multiple Choice

Which of the following,if true,would weaken the argument for shifting to direct-response television marketing?

• A) Most customers perceive infomercial sales tactics to be loud, aggressive, and questionable.
• B) Some companies have found it difficult to adopt a direct-response television strategy.
• C) Consumer behavior is highly dependent on the state of the economy.
• D) New forms of direct marketing channels such as podcasting and iTV are experiencing exciting growth.
• E) ValueNet's products could successfully be sold using multiple direct marketing methods.

---

Definitions:

Conflict Theory

Conflict theory is a sociological perspective that emphasizes the social, political, or material inequalities of a social group, critiquing the broader socio-political system.

Vested Interests

The situation in which an individual or group stands to gain from a particular outcome or possesses a stake in a given situation.

Saturation

The point at which a new technology or behaviour becomes a part of everyday living.

Exponential Growth

A process of increase where the quantity grows at a rate proportional to its current value, often leading to a rapid escalation over time.