A Problem Associated with Internet Advertising Is That the Audience

question 21

Multiple Choice

A problem associated with Internet advertising is that the audience controls the exposure,so viewers are able to avoid unwanted ads.Which of the following is the BEST response to this criticism?

• A) Internet advertising allows target audiences to learn more about products that interest them.
• B) Exposure control is a problem associated with all media types.
• C) The ability to avoid unwanted ads is an important aspect of privacy.
• D) Audiences can be forced to watch the entire message using technology.
• E) Internet advertising is too new to evaluate its effectiveness.

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Definitions:

Heterozygous Individual

A heterozygous individual possesses two different alleles of a gene for a particular trait, resulting in genetic variation.

Different Alleles

Variations or alternative forms of a gene that can exist at a single locus (position) on a chromosome.

Dominant Allele

An allele that expresses its phenotypic effect even when heterozygous with a recessive allele; it masks the effect of a recessive allele.

Heterozygous Individuals

Individuals having two different alleles at a particular genetic locus, one inherited from each parent.