One Manager Argues That Riverdale's Corporate Image Will Suffer If

question 17

Multiple Choice

One manager argues that Riverdale's corporate image will suffer if customers receive too many e-mails about its different services and offerings.Which of the following,if true,is the MOST effective counterargument?

• A) Customers can report the e-mails as spam and ensure that they do not receive these service mails in their inboxes in the future.
• B) Research shows that customers who opt to receive marketing e-mails rarely complain, even if they are not happy about them.
• C) This is a problem that affects all e-mail marketers, not Riverdale alone.
• D) Customers can use a ready menu of e-mail selections to opt in and receive only the marketing product information they are interested in.
• E) The cost of e-mail marketing is lower than public service advertising.

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Definitions:

Illiterate People

Individuals who are unable to read or write.

Global World

A term referring to the interconnectedness of nations through trade, technology, politics, and culture, often emphasizing collective challenges and opportunities.

Symbols

Objects, figures, or colors used to represent ideas, concepts, or other abstractions.

Sounds of Language

The auditory elements used in speech, including phonemes, tones, and intonation, which contribute to linguistic communication.