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What are the major pros and cons of Internet advertising?
New Venture Creation
The process of designing, launching, and running a new business or startup.
Market Niche
A specialized segment of the market for a particular kind of product or service, characterized by specific customer needs and preferences that the business aims to fulfill.
First-Mover Advantage
Comes from being first to exploit a niche or enter a market.
Oligopolistic Industry
An industry structure marked by a small number of firms that dominate the market, often resulting in strategic interactions among these firms.
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