The Two Frequently Reported Reasons for Brands to Develop a Social

question 148

Multiple Choice

The two frequently reported reasons for brands to develop a social media marketing campaign are to:

• A)generate leads and increase sales.
• B)engage fans and increase brand exposure.
• C)improve search rankings and gather customer intelligence.
• D)provide an avenue for customer interaction and enhance brand image.

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Definitions:

Drive-Reduction Theory

A psychological concept suggesting that motivation arises from biological needs that push organisms to seek homeostasis through reducing drives stemming from those needs.

Tension

The physical or emotional strain caused by conflicting or demanding circumstances.

Stability

The condition of being resistant to change or variation, often used in psychological contexts to refer to emotional or mental consistency.

Primary Drives

Basic, instinctual drives that motivate behaviors necessary for survival, such as hunger, thirst, and avoidance of pain.