Using Social Media to Engage Females with the Hooter's Brand

question 7

Multiple Choice

Using social media to engage females with the Hooter's brand was a wise strategic decision because:

• A)it offers two-way communication while advertising is one-way communication.
• B)social media is better for enhancing brand image than advertising.
• C)social media provides a means to support giveaways and consumer promotions.
• D)overall, females are heavier users of social media than males.

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Definitions:

Postmodernist Culture

A culture characterized by an eclectic mix of styles, the rejection of grand narratives, and skepticism towards the notion of objective truth.

Postmodernist Position

A perspective or stance that criticizes universal truths and grand narratives, promoting skepticism towards generalizations.

Radical Rupture

A profound and fundamental change that disrupts the existing state of affairs or conditions.

Multinational Capitalism

A form of capitalism characterized by corporations operating in multiple countries, often influencing global trade and economic policies.