Alice Is on Facebook and Instagram Almost Daily and Often

question 108

Multiple Choice

Alice is on Facebook and Instagram almost daily and often makes comments about her favorite brands. Alice's comments illustrate the brand advocate characteristic of:

• A)behavioral commitment.
• B)member of multiple social networking sites.
• C)quality communication skills.
• D)emotional connection to the brand.

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Definitions:

Cultural Fairness

The principle of ensuring that assessments, decisions, and treatments do not favour or discriminate against any culture.

Validity

The extent to which a test, tool, or method accurately measures or evaluates what it is supposed to.

Accuracy

The degree to which the result of a measurement, calculation, or specification conforms to the correct value or standard.

Mainstreaming

The practice of integrating children with special educational needs into regular educational settings, promoting inclusivity and equal opportunities.