In Social Listening, Just Counting the Number of Times a Brand

question 21

True/False

In social listening, just counting the number of times a brand is mentioned does not tell the whole story. The sentiment of those mentions, whether positive or negative, is also important.

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Definitions:

Personality Changes

Alterations in an individual's characteristic patterns of thoughts, feelings, and behaviors that are noticeable to the individual or others.

Adulthood

The period in a person's life following the achievement of physical and psychological maturity.

Identity Status

A concept in psychology that describes the level of exploration and commitment individuals have made toward identity formation in various life areas.

Passive Role

A situation or condition in which an individual does not actively contribute to the process or outcome, but instead receives or is affected by actions initiated by others.