If a Fan Makes Raving Positive Comments About a Brand

question 42

True/False

If a fan makes raving positive comments about a brand in social media, that fan should be recruited as a brand advocate.

Understand the law of effect and its implications for behavior repetition or cessation.

Recognize the importance of timely and contingent reinforcement in shaping desired behaviors.

Understand the stages and fallibility of memory in information processing.

Comprehend how individuals assess events, responsibility, and personal qualities through attribution.

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Definitions:

Hierarchy of Needs

A motivational theory proposed by Abraham Maslow, outlining five levels of human needs, from basic (physiological) to higher-level (self-actualization), driving behavior to fulfill these needs.

ERG Theory

A motivation theory developed by Clayton Alderfer that categorizes human needs into three categories: Existence, Relatedness, and Growth, modifying Maslow's hierarchy of needs.

Needs Hierarchy Theory

A psychological theory proposing that human needs are arranged in a hierarchy, with basic needs being the most fundamental.

Perceptions of Fairness

Individual judgments about the appropriateness, justness, and equity of an action or decision, often relating to treatment by others.