The Creation and Execution of Instantaneous Marketing Messages in Response

question 53

Multiple Choice

The creation and execution of instantaneous marketing messages in response to or in conjunction with occurrences in live events is:

• A)content seeding.
• B)viral marketing.
• C)consumer-generated reviews.
• D)real-time marketing.

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Definitions:

Transnational Communities

Communities whose boundaries extend between countries.

Ethnic Groups

Collectives of people who share a common identity based on cultural characteristics such as language, religion, ancestral heritage, and traditions.

Boundaries

Limitations or borders that define the scope of responsibilities, roles, and distinctions between entities or concepts.

Hart-Cellar Act

A U.S. immigration law enacted in 1965 that abolished the earlier quota system based on national origin and established a new immigration policy based on reuniting immigrant families and attracting skilled labor to the United States.