What Consumer Concerns Influence E-Commerce Online Purchasing

question 16

Essay

What consumer concerns influence e-commerce online purchasing?

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Definitions:

Hippocampus

A major component of the brain in the temporal lobe involved in memory formation and spatial orientation.

NMDA Receptor

A type of receptor involved in synaptic plasticity, memory formation, and is critical for excitatory neurotransmission in the brain.

Postsynaptic Membrane

The specialized area of a cell membrane on a neuron that receives and processes signals from another neuron at a synapse.

Glutamate

An amino acid that acts as a major excitatory neurotransmitter in the nervous system, playing a key role in brain development and synaptic plasticity.