Keys to Effective Text Message Advertising Include

question 26

Multiple Choice

Keys to effective text message advertising include:

• A)utilizing web analytics to create targeted messages.
• B)gaining the permission of the mobile owner and careful timing of the message.
• C)brand engagement and geo-targeting.
• D)understanding the social and shopping nature of mobile phone users.

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Definitions:

Questionnaire

A set of written questions used for gathering information from respondents, typically in research studies.

Buying Habits

Patterns or tendencies that consumers show when purchasing goods and services, often analyzed for marketing strategies.

Descriptive Statistics

Statistical methods that summarize and describe the features of a collection of information, typically represented in numerical analyses.

Significantly Higher

Refers to a noticeably greater amount or degree when comparing two or more values or occurrences.