Company Leaders Should Never Respond to Negative Comments Posted to Blogs

question 97

True/False

Company leaders should never respond to negative comments posted to blogs because doing so gives the comment credibility.

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Definitions:

Perceived Value

The customer's assessment of the worth or usefulness of a product or service based on its ability to meet their needs and expectations.

Market Share

Market Share represents the percentage of an industry's sales that is earned by a particular company over a specified time period, indicating its competitiveness and customer base size.

Lifetime Value

The predicted net profit attributed to the entire future relationship with a customer.

Share of Customer

The portion of a customer's spending within a specific category that goes to a particular company.