Printing a Brand's Web Address on a Shopping Bag Used

question 143

Multiple Choice

Printing a brand's web address on a shopping bag used to carry merchandise sold at a brick-and-mortar store is a form of:

• A)brand reinforcement.
• B)brand spiraling.
• C)interactive marketing.
• D)virtual marketing.

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Definitions:

Unrealistic

Lacking consideration of real situations; impractical or idealistic.

Restrictive

A term describing measures or policies that limit or constrain actions, activities, or expansions.

Variable Cost

Costs that change in proportion to the level of output or activity, such as materials and labor directly involved in production.

Firm

A firm is a business organization that produces and sells goods or services in an effort to generate profit.