A ComScore Study Revealed That Paid Search Ads Have a Positive

question 172

Multiple Choice

A ComScore study revealed that paid search ads have a positive impact on all of the following except:

• A)brand awareness.
• B)brand image.
• C)purchase intentions.
• D)brand perception.

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Definitions:

Information Search

The process of seeking out data and insights relevant to a specific question or decision, often a step in consumer behavior before making a purchase.

Evaluative Criteria

Standards or benchmarks customers use to judge the features or benefits of different products or services before making a decision.

Health Club

A facility that provides physical exercise equipment and programs, often including amenities such as pools, saunas, and fitness classes.

Cognitive Dissonance

The mental discomfort experienced by a person who holds two or more contradictory beliefs, values, or ideas simultaneously.