Examlex
A search engine is the primary method most consumers use to discover new websites and to search for information.
Injunctive Norm
Social norms that are perceived as being approved of by other people, dictating behaviors that are seen as acceptable or unacceptable within a society or group.
Consistency Motive
The psychological drive to maintain uniformity and coherence in one's beliefs, attitudes, and behaviors.
Affiliation Goal
A personal or social objective that involves connecting, belonging, or being accepted by others.
Target Customer
A target customer is an individual or group that a business aims to reach with its products, services, and marketing efforts, typically characterized by shared demographics, interests, or needs.
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