A Media Strategy Is the Process of Analyzing and Choosing

question 95

True/False

A media strategy is the process of analyzing and choosing media for an advertising and promotions campaign.

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Definitions:

Pareto Analysis

A statistical technique in decision-making used for the selection of a limited number of tasks that produce significant overall effect. It is based on the principle that 80% of effects come from 20% of causes.

DMAIC

An acronym for Define, Measure, Analyze, Improve, and Control; a data-driven quality strategy used for improving, optimizing, and stabilizing business processes and designs.

Benchmarks

Standard points of reference by which something can be measured or judged, often used for comparison to assess performance or quality.