Reach Measures the Number Of

question 40

Multiple Choice

Reach measures the number of:

• A)people, households, or businesses who are exposed to a media vehicle or message schedule at least once during a given time period.
• B)people who place a particular brand into their evoked sets.
• C)people who purchase a product in a given time period.
• D)people who use a certain medium in a four-week time period.

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Definitions:

Adults

Individuals who have reached the age of majority, typically defined in terms of legal responsibilities, physiological development, and social standing.

Romantic Love

A profound and emotional state of attachment and affection towards a partner.

Bowlby and Ainsworth

Psychologists known for their work in attachment theory, explaining the importance of early emotional bonds between a child and their primary caregiver.

Avoidant-Fearful Attachment

A pattern of attachment in which individuals feel unworthy of love and are wary of getting close to others.