A Company Seeking to Build Brand Awareness Through Repeated Exposures

question 101

Multiple Choice

A company seeking to build brand awareness through repeated exposures of the same ads is using high:

• A)frequency.
• B)continuity.
• C)exposure.
• D)reach.

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Definitions:

Variable Overhead Costs

Costs that fluctuate with production volume, such as utilities for manufacturing facilities or materials used in production.

Direct Labor Hours

The aggregate number of hours put in by personnel directly participating in the creation of goods or delivery of services.

Fixed Overhead Costs

Fixed costs that stay the same no matter how much is produced or sold, including items like rent, salaries, and insurance policies.

Operating Capacity

The maximum level of activity that a company can sustain with its current resources and infrastructure without incurring additional costs.