Cost Per Rating Point Is Calculated As

question 75

Multiple Choice

Cost per rating point is calculated as:

• A)cost of media buy divided by the vehicle's rating.
• B)cost of media buy multiplied by the number of viewers.
• C)ratings divided by gross exposures.
• D)cost of media buy divided by gross exposures.

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Definitions:

Direct Materials Cost

The cost of raw materials and components used directly in the production of goods or provision of services, directly traceable to the finished product.

Manufacturing Process

The manufacturing process involves the steps, operations, and stages companies use to convert raw materials into finished goods through machinery, labor, and other resources.

Direct Labor Cost

Expenses that are directly attributed to the production of goods or services, including wages of workers.

Manufacturing Process

A series of steps or operations to transform raw materials into finished products.