The Exposure Pattern or Schedule Used in an Ad Campaign

question 79

Multiple Choice

The exposure pattern or schedule used in an ad campaign is its:

• A)continuity.
• B)discontinuity campaign.
• C)reach.
• D)frequency.

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Definitions:

James Olds

An American psychologist best known for his discovery of the reward center in the brain.

Reward Deficiency Syndrome

A condition theorized to be related to imbalances in the neurotransmitter systems that regulate reward and pleasure, leading to compulsive behaviors and addiction.

Substance Use Disorders

A disorder characterized by repeated use of substances that leads to significant impairment or distress.

Amygdala Lesions

Amygdala lesions refer to damage or destruction to the amygdala area of the brain, which can significantly affect emotions and emotional learning.