Using Media Time in a Steady Stream Throughout an Entire

question 108

Multiple Choice

Using media time in a steady stream throughout an entire year is which type of media budget schedule?

• A)Continuous
• B)Pulsating
• C)Flighting, or discontinuous
• D)Frequency

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Definitions:

Personal Conviction

A strong belief or opinion that is held by an individual, often guiding their actions and decisions.

Mental Powers

The collective cognitive abilities of the mind, encompassing perception, memory, judgment, and reasoning.

Self-Esteem

An individual's subjective evaluation of their own worth or value.

Pygmalion Effect

Proposes that leaders’ expectations of followers, and their treatment of them, explain and predict followers’ behavior and performance.