CPRP Stands for Cost Per Rating Point and Is a Relative

question 174

True/False

CPRP stands for cost per rating point and is a relative measure of the efficiency of a media vehicle relative to a firm's target market.

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Definitions:

Structural

Related to or involving the physical makeup or configuration of something, often referring to buildings, bridges, or other edifices.

Social Capital

The interconnectedness of people within a specific community, enabling the community to work effectively.

Day Care Center

A facility that provides care and education for children too young for primary school, often while their parents are at work.

Social Capital

The networks, relationships, and norms that facilitate collective action and cooperation within a community.