Recency Theory Is Based on The

question 49

Multiple Choice

Recency theory is based on the:

• A)concept that the last ad a person sees has the greatest impact.
• B)concept that at least three exposures to an ad are necessary for the ad to be effective.
• C)use of intrusion value.
• D)belief that consumers have selective attention.

---

Definitions:

New Test

Refers to a recently developed method or instrument for assessment, evaluation, or measurement in various fields.

Carelessness And Sabotage

An act or attitude characterized by a lack of attention or consideration, leading to mistakes or deliberate harm to projects, tasks, or relationships.

Test Questions

Items on an exam designed to assess knowledge, skills, capabilities, or aptitude in a specific area or subject.

Faking Good

The deliberate act of presenting oneself in a more favorable or socially acceptable manner than is true, often seen in psychological testing or social interactions.