Recency Theory Suggests That a Member in a Buying Center

question 32

Multiple Choice

Recency theory suggests that a member in a buying center who is prepared to purchase a copier has:

• A)to see at least three ads for copier machines before it is noticed.
• B)an intrusion threshold for copier ads.
• C)selective attention to copier ads.
• D)high interest in copier ads on a year-round basis.

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Definitions:

Sexual Harassment

Unwelcome sexual advances, requests for sexual favors, and other verbal or physical conduct of a sexual nature that interferes with an individual's work performance or creates an intimidating, hostile, or offensive work environment.

Psychological Injury

Harm to a person's mental or emotional wellbeing that may result from events such as negligence, abuse, or trauma.

Americans with Disabilities Act

A civil rights law that prohibits discrimination against individuals with disabilities in all areas of public life, including jobs, schools, transportation, and all public and private places open to the general public.

Mental Impairment

A condition that affects a person’s cognitive functions, potentially impacting their ability to make decisions or understand information.