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The Percentage of a Target Audience That Must Be Exposed

question 136

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The percentage of a target audience that must be exposed to a message to achieve a particular objective is called:


Definitions:

Drawing Account

An account used to record withdrawals of cash or other assets from a business by the owner for personal use.

Final Entries

Journal entries made at the end of an accounting period to prepare accounts for the next period or close the books.

Journalizing

The process of recording a transaction in the journal.

Adjustments and Closing Entries

The journal entries made at the end of an accounting period to allocate income and expenditures to the appropriate periods.

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