If the Objective of an Advertising Campaign Is to Increase

question 126

Multiple Choice

If the objective of an advertising campaign is to increase brand recall, then the emphasis should be on:

• A)the characteristics of the target market.
• B)a high level of frequency.
• C)a high level of reach.
• D)both a high level of frequency and a high level of reach.

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Definitions:

Temporal Lobe

A region of the cerebral cortex located beneath the temples, involved in processing auditory information and encoding memory.

Oval Window

A membrane-covered opening that leads from the middle ear to the inner ear, crucial for transmitting sound vibrations to the cochlea.

Stirrup

A light frame or ring that holds the foot of a rider, attached to the saddle in horseback riding.

Cochlea

A spiral-shaped cavity of the inner ear that plays a key role in the sense of hearing.