Ratings Measure The

question 144

Multiple Choice

Ratings measure the:

• A)relative efficiency of a media vehicle in hitting a target market.
• B)percentage of households tuned into a particular television show or viewing a medium such as a magazine.
• C)quality of the vehicle relative to its promotional impact.
• D)degree of clutter on a given night.

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Definitions:

Nematodes

A phylum of worm-like organisms known as roundworms, which can be found in various habitats and play diverse ecological roles.

Cnidarians

A phylum of aquatic invertebrate animals that includes corals, jellyfish, sea anemones, and hydras, characterized by their cnidocytes, stinging cells used for prey capture and defense.

Antennae

Sensory appendages found on the heads of insects and some other arthropods, used for sensing the environment.

Arthropods

A large group of invertebrate animals characterized by exoskeletons, segmented bodies, and jointed legs, including insects, arachnids, and crustaceans.