The Technology That Allows a Company Such as DirecTV to Obtain

question 74

Multiple Choice

The technology that allows a company such as DirecTV to obtain consumer information from marketing research firms and combine it with the company's data to send targeted ads to its subscribers that meet specific criteria is:

• A)spot ratings.
• B)targeted ratings.
• C)dynamic advertising.
• D)C3 ratings.

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Definitions:

Impedance

A measurement of resistance to the flow of alternating current in a circuit, represented by the symbol Z and measured in ohms.

Power Factor

A comparison of the true power (watts) to the apparent power (volt-amperes) in an AC circuit.

Inductive Reactance

The opposition that inductors present to the flow of alternating current, due to the phase shift between voltage and current, measured in ohms.

Coil

An electrical component made by winding conducting wire around a core or forming it into a loop or series of loops, often used in inductors and transformers.