In a Sequence of Television Commercials, Advertisements Placed at the Beginning

question 201

True/False

In a sequence of television commercials, advertisements placed at the beginning of the sequence have the best recall. Ads in the middle and end of the sequence have very little impact.

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Definitions:

Pluralism

A condition or system in which two or more states, groups, principles, sources of authority, etc., coexist.

Immigrant Generation

The cohort of immigrants and their descendants identifying with the initial migration phase.

Old Country

A term often used by immigrants or descendants referring nostalgically to the country of their or their ancestors' origin.

Internal Colonialism

A concept explaining the uneven effects of economic development on a regional basis, resulting in a dominant region exploiting the resources of a marginalized group within the same nation.