Which Type of Cognitive Message Strategy Is a Direct Promotion

question 163

Multiple Choice

Which type of cognitive message strategy is a direct promotion of a brand without any claim of superiority?

• A)Generic
• B)Hyperbole
• C)Preemptive
• D)Brand

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Definitions:

Marketing Creates

The process through which marketing efforts lead to the creation of value, demand, and brand identity.

Possession

The state or fact of owning, controlling, or having an object, property, or asset.

Form Utility

The value added by the process of transforming raw materials into a finished product that is more useful to consumers.

Multitouch

Refers to a technology that enables a device's screen to recognize the presence and location of more than one point of contact simultaneously.