Which Organization Is Most Likely to Investigate Comparative Advertising Complaints

question 156

Multiple Choice

Which organization is most likely to investigate comparative advertising complaints?

• A)Federal Trade Commission
• B)World Trade Organization
• C)Congress
• D)U)S. Postal Service

---

Definitions:

Primary Punishers

Stimuli that are naturally aversive or unpleasant and can decrease the likelihood of a behavior occurring again.

Primary Reinforcers

Stimuli that are naturally rewarding and do not require learning to be effective, such as food and water.

Ethical

Pertaining to morals, principles of right and wrong, and the conduct that is considered acceptable by a society or profession.

Secondary Reinforcers

Stimuli that have no inherent value but have been associated with primary reinforcers, thus acquiring the ability to reinforce behavior.