In the Hierarchy of Effects Model, Conative Message Strategies Would

question 66

Multiple Choice

In the hierarchy of effects model, conative message strategies would be most closely tied to the:

• A)Awareness.
• B)Liking, preference, and conviction.
• C)The purchase or consumer response.
• D)Knowledge.

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Definitions:

Conditioned Stimulus

A previously neutral stimulus that, after being paired with an unconditioned stimulus, evokes a conditioned response.

Operantly Conditioned

A type of learning in which the strength of a behavior is modified by the behavior's consequences, such as reward or punishment.

Positive Reinforcement

A process in psychology that involves the addition of a stimulus after a behavior that makes the behavior more likely to occur again.

Associating Response

The process in which a connection is made between a stimulus and a reaction, often used in behavioral psychology to describe learned behaviors.