The Particular Type of Appeal That Should Be Used in an Advertisement

question 126

True/False

The particular type of appeal that should be used in an advertisement should be based on a review of the creative brief, the objective of the advertisement, and the means-end chain to be conveyed.

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Definitions:

Poverty

A condition where individuals or communities lack the financial resources to meet basic life needs such as food, shelter, and clothing.

Welfare Dependency

A condition in which individuals or households rely heavily on government assistance for long periods instead of achieving financial independence through employment.

Able-Bodied Person

An individual who is physically capable of working or performing daily tasks without assistance.

Negative Income Tax

Cash payments by the government to the poor—an income tax in reverse. The cash payments decrease as income levels increase.