Why Might Businesses Want to Analyze Data That Reveal What

question 13

Multiple Choice

Why might businesses want to analyze data that reveal what consumers do in the marketplace?

• A) to be able to send them tailor-made advertisements
• B) to be able to close the customer service department
• C) to be able to reduce production costs
• D) to be able to stabilize employee turnover
• E) to be able to manage long-term costs

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Definitions:

Age Stratification

The hierarchical ranking of age groups in society.

Symbolic Interactionist

A perspective in sociology and social psychology that focuses on how individuals interpret and give meaning to social symbols, interactions, and experiences.

Functionalist

Pertaining to a sociological perspective that emphasizes the role each part of society plays in maintaining the stability and functionality of the whole.

Conflict

A struggle or an opposition between individuals, groups, or ideas, arising from differences in interests, beliefs, values, or goals.