Through Data Mining,a Manager Can Access Demographic Information on Customers,for

question 63

True/False

Through data mining,a manager can access demographic information on customers,for example,in order to decide which advertising media may be best to use.

Know the benefits of having realistic job expectations on stress levels and job satisfaction.

Understand how stress can lead to or exacerbate certain diseases.

Explore the personal and organizational mechanisms available to handle stress.

Understand the concepts and purposes of accrual and deferral in accounting.

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Definitions:

AIO Categories

Categories in consumer behavior research that stand for Activities, Interests, and Opinions, used to segment consumers based on psychological and behavioral criteria.

Target Audience

A specific group of people identified as the intended recipients of an advertisement, product, or campaign, based on various demographics or interests.

Psychological Characteristics

Attributes of the mind that influence behavior, perceptions, and emotions, shaping an individual’s personality.

VALS

An acronym for Values, Attitudes, and Lifestyles, a psychographic segmentation strategy to categorize consumers based on their values and lifestyle choices.