In Terms of the Visual Element of an Advertisement, an Abstract

question 42

Multiple Choice

In terms of the visual element of an advertisement, an abstract image has a:

• A)higher level of recall than a concrete image.
• B)lower level of recall than a concrete image.
• C)greater impact on the affective component of attitude than a concrete image.
• D)greater impact on the cognitive component of attitude than on the affective component.

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Definitions:

Socioeconomic Status

An individual's or group's position within a hierarchical social structure, which is often determined by factors such as income, education, and occupation.

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Open-Ended Question

A type of question that cannot be answered with a simple "yes" or "no", but requires a more detailed, descriptive response.