A Threshold Effect Occurs When Repeated Exposures to a Message

question 204

True/False

A threshold effect occurs when repeated exposures to a message cause consumers to lose interest in the company.

---

Definitions:

Cocaine Addict

Refers to an individual who is dependent on the psychoactive drug cocaine, characterized by the compulsion to use the substance despite harmful consequences.

Anxiety

A feeling of worry, nervousness, or unease, often about an imminent event or something with an uncertain outcome.

Barbiturates

A class of drugs that act as central nervous system depressants, historically used for anxiety, insomnia, and seizure disorders, but now less common due to risk of dependency.

Depressants

Substances that reduce neurological activity and produce a calming effect, often used to treat anxiety or sleep disorders.