The First Step in Selecting an Advertising Agency Is To

question 169

Multiple Choice

The first step in selecting an advertising agency is to:

• A)set goals.
• B)screen an initial list of applicants.
• C)request client references.
• D)select the process to be used and the criteria for selection.

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Definitions:

Twenty-Sixth Amendment

An amendment to the U.S. Constitution that lowered the voting age from 21 to 18.

Voting Age

The legal age at which a person is granted the right to vote in public elections, typically set at 18 years in many countries.

Due Process

A constitutional principle that requires government to respect all legal rights that are owed to a person, ensuring fair procedures when it seeks to deprive a person of life, liberty, or property.

Age of Majority

The legally recognized age at which an individual is considered an adult, capable of taking legal actions and responsibilities.