Which Individual Works Closely with the Account Executive to Schedule

question 133

Multiple Choice

Which individual works closely with the account executive to schedule the various aspects of the agency's work to ensure the work is completed by the target deadline?

• A)Account planner
• B)Traffic manager
• C)Media buyer
• D)Media planner

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Definitions:

Reasonableness

A standard of fairness, appropriateness, and rationality often used in legal and ethical judgments.

Goodwill

An intangible asset reflecting the value of a company's brand, customer relations, employee morale, and other non-physical assets.

Enforce

To compel observance of or obedience to a law, rule, or obligation.

Negotiated Clause

A provision in a contract that has been specifically discussed and agreed upon by all parties involved.