In Media Selection in the Business-To-Business Sector, It Is Important

question 136

Multiple Choice

In media selection in the business-to-business sector, it is important to know:

• A)the trade journals and business publications members of the buying center read.
• B)the television shows the members of the buying center watch.
• C)where the buying center members go for product information.
• D)which media the deciders use for product information.

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Definitions:

Independently Owned

Independently owned describes a business or enterprise that is owned by an individual or a private group, not part of a larger corporation or conglomerate.

Succession Plan

A strategy for identifying and developing future leaders within an organization, to ensure continuity in key positions.

Chain Restaurants

Restaurants that are part of a series or network, offering a similar dining experience across multiple locations.

Online Ordering

The process of purchasing goods or services via the Internet, often through vendor websites or applications.