Each of the Following Statements About Campaign Duration Is True

question 148

Multiple Choice

Each of the following statements about campaign duration is true except:

• A)changing ads within a campaign too frequently can impede message retention.
• B)typical duration for most campaigns is around 1 year.
• C)a campaign should last long enough for the message to be embedded in consumers' long-term memories.
• D)the criterion typically used to determine when to change a campaign is wear-out effect.

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Definitions:

Printing Press

A mechanical device invented by Johannes Gutenberg in the 15th century, which allowed for the mass production of printed materials, significantly impacting the spread of knowledge.

Movable Type

The system and technology of printing and typography that uses movable components to reproduce the elements of a document.

Columbus's Voyage

The expedition led by Christopher Columbus in 1492, which led to European awareness and eventual colonization of the Americas.

Spanish Emigrants

Individuals from Spain who leave their homeland to settle in another country, often for economic, political, or personal reasons.