In a Creative Brief, the Target Audience Information Should Contain

question 66

Multiple Choice

In a creative brief, the target audience information should contain:

• A)only basic demographic information, such as gender and age.
• B)information about the users of a particular product.
• C)not only demographic information, but also psychographic information and any other information that will help the creative better understand the target audience.
• D)past purchase behavior of every company or consumer that has purchased the product in addition to the demographic information.

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Definitions:

Powerful Elite

A small and privileged group of people who hold significant power, influence, or resources in a society, often shaping policies and decisions.

War On Drugs

A government-led initiative aimed at stopping illegal drug use, distribution, and trade through a strict law enforcement approach.

Black Incarceration

Refers to the disproportionately high rates of imprisonment among the Black or African American populations, often discussed in the context of systemic racism and criminal justice reform.

Conflict Theorists

A group of sociologists who focus on how power, coercion, and inequality contribute to social differences and change.