The First Step in the IMC Planning Process Is

question 11

Multiple Choice

The first step in the IMC planning process is:

• A)communications research.
• B)defining the firm's target market.
• C)an analysis of the product positioning.
• D)developing communications objective.

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Definitions:

Counterconditioning

A behavior therapy technique whereby a conditioned response is replaced with a new, more desirable response.

Dialectical Behavior Therapy

A type of cognitive-behavioral therapy designed to teach individuals skills to cope with stress, regulate emotions, and improve relationships, originally developed for treating borderline personality disorder.

Cognitive Therapy

A form of psychotherapy that focuses on changing negative thought patterns to improve mood and behavior.

Unconditional Positive Regard

An attitude of total acceptance and support, regardless of what a person says or does, primarily important in client-centered therapy.