Examlex
Target markets exist in two areas: current customers and potential customers.
Marginal Benefit
The surplus happiness or utility experienced from using an extra unit of any good or service.
Public Good
A public good is a good that is non-excludable and non-rivalrous, meaning it can be used by everyone freely without depleting its availability to others.
Nonrivalry
A characteristic of certain goods where the consumption by one individual does not reduce availability to others, often seen in digital or public goods.
Nonexcludability
A characteristic of certain goods where it is difficult or impossible to prevent someone from using the good once it has been provided.
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