Marketing to Companies That Use the Same Good or Service

question 127

Multiple Choice

Marketing to companies that use the same good or service, but in different ways is segmentation based on:

• A)the NAICS code.
• B)demographics.
• C)geographic location.
• D)product usage.

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Definitions:

Duodenum

The first segment of the small intestine.

Colon

The longest part of the large intestine, functioning in the absorption of water and electrolytes from digested materials before waste elimination.

Cholelithiasis

The medical condition characterized by the formation of gallstones in the gallbladder.

Gallstones

Gallstones are solid particles that form from bile cholesterol and bilirubin in the gallbladder, which can lead to pain, inflammation, and infection.