Which Form of Positioning Is Based on the Type of Consumer

question 163

Multiple Choice

Which form of positioning is based on the type of consumer that buys an item?

• A)Product user
• B)Product class
• C)Use or application
• D)Cultural symbol

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Definitions:

College Degree

An academic degree conferred by colleges or universities upon students who have completed a course of study or major.

Lifetime Earnings

The total amount of money a person is expected to earn over the course of their career.

Marginal Cost

The charge incurred from the production of an extra unit of a product or service.

Ring Tones

Digital files used on mobile phones to indicate an incoming call or message.